MA in Marketing & Innovation Full Degree

Marketing and Innovation (inclusive of EduQual Diploma in Business and Marketing Strategy)

The Extended Postgraduate Diploma in Business & Marketing Strategy, awarded by EduQual and Best MA in Marketing & Innovation (Top up) are designed to enhance the potential of those applicants who are currently in employment and ready to enter into a marketing management role, or for those who are currently in a marketing role and ready to move into a more senior strategic management position. The contemporary focus of this Master’s degree programme and MA Marketing & Innovation will ensure that graduates are equipped with unique and powerful skills that will truly add value to day-to-day activities of a marketing professional.


Diploma Syllabus

Strategic Management

Students will examine the role and importance of strategic business planning in organisations. Organisations need to identify their core purpose so that all other activities can be synchronised and structured in order to support the achievement of objectives. The business environment however, is dynamic, and organisations need to respond to both internal and external factors when reviewing their strategies. Strategies need to be designed in such a way as to achieve competitive advantage. Both the strategies and the nature of competitive advantage are dependent on, and need to be aligned to what the business is and what the business does.

Strategic Financial Management

Given that liquidity and stability are central to the survival of organisations, this unit examines the importance of financial resourcing for an organisation’s performance. The business environment and business activities are subject to risk and uncertainty and students will examine how these can be factored into financial management to ensure problems are accounted for and minimised.

The unit teaches students how to assess the financial status of a business using the requisite tools and how to interpret the results to gain a better understanding of the business financial performance in order to decide how its financial resources could be managed better.

Global Marketing

This unit is designed to assist marketing practitioners with the effective management of information from a range of sources in the production of a marketing strategy.

Students will critically examine the impact of current developments in design and product/service diffusion and innovation on mass customisation and marketing communications. In addition, the unit highlights the importance of patent, design registration, trade-marking and intellectual property on new products and services. From a strategic perspective, students will critically assess the possible cultural issues facing firms when entering international markets.

Marketing Strategy for Social Enterprise

The aim of this unit is to provide students with the skills and knowledge necessary in understanding marketing for SMEs, Not for Profit, Public Sector, Entrepreneurship and the Third sector. It also helps students apply these skills in real world.The module covers marketing strategy for an SME, the critical success factors for an SME, the usefulness of the traditional marketing models in the SME context, designing a theoretical construct which reflects the cultural, political and organisational dimensions associated with the role of marketing in the public sector and the effectiveness of marketing in the public sector.

Marketing Management and Strategy

This unit is designed for people who require a contemporary working knowledge and understanding of marketing as one of the main organisational disciplines. It is relevant to both students and managers who come from public or private sector organisations, and who wish to build their managerial experience around market-making principles, and develop a strategic approach to product and market growth as well as organisational wealth.

The unit examines the marketing planning process, market size, structure and segmentation, the marketing mix, buyer and consumer behaviour, branding and market communications, and some of the key financial aspects that underpin successful product and service positioning.

Top Up Syllabus

Research Methods for Business Management

This module provides course participants with appropriate knowledge, skills and abilities which they will need to effectively carry out a piece of small scale business/management research. Emphasis is placed upon developing individuals towards their workplace based Masters dissertation/project. The focus is given to specific issues faced by managers and researchers when carrying out research in an organisational setting. These include the philosophical aspects of enquiry in social settings, operating in political contexts, negotiating access to key individuals & data, & meeting research outcomes expected by multiple organisational stakeholders

Dissertation (Research Project)

In order to obtain a Master’s degree, you must prepare, submit, and pass a dissertation. There are a number of reasons why the dissertation is a crucial part of your studies. It allows you an opportunity to demonstrate, at an advanced level, several important intellectual and practical skills. These skills are valued by employers, and as the dissertation is your own work, it is proof that you have mastered them. In fact, sometimes your dissertation will help you to obtain an interview or find the position you want.

Course Leader

Gayan Jayasinghe

The head of the academic panel at LSM, Gayan Jayasinghe, has over a decade of experience working in the education industry, holds two MBA qualifications from Worchester University and Anglia Ruskin University respectively and is a Fellow of Higher Education Academy, UK. He also holds a Postgraduate Certificate in Learning and Teaching and has educated more than 2000 students in his career as an educator.