BLENDED LEARNING
INSTRUCTOR LEAD
ONLINE
MENTORSHIP
Gain full suite of digital marketing techniques to plan, implement and analyze digital marketing campaigns
for enterprises.
EXPERTY
EMINENT LECTURE PANEL
PAYMENT MODE
EASY MONTHLY PAYMENTS
WEEKDAY & WEEKEND CLASSES ARE AVAILABLE
COURSE DURATION
4 MONTHS |
65 HOURS
COURSE FEE
50 KWD / MONTH
PRACTICALE CLASSES, INTERACTIVE COMPUTER LABS, SMART LEARNING
MODULE OVERVIEW
Learn digital marketing principles, digital marketing channels, how to execute basic social media marketing
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Basic Digital Marketing
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Social Media Marketing
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Advanced Digital Marketing
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Email and Content Marketing
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Search Engine Optimization and Marketing
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Digital Marketing Implementation project
LEARNING OUTCOME
By the end of this module, the learner should be able to gain the following knowledge
KNOWLEDGE
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Understand the fundamentals of digital marketing
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Understand the various channels in digital marketing
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Understand the fundamentals of content marketing
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Understand the fundamentals of social media marketing
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Learn the principles of SEO and understand effective landing pages and basic analytics
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Learn about using Google AdWords for search engine marketing and Facebook for advertising
SKILLS
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To create a brand strategy
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To set up and optimize social media pages for business
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To create an editorial calendar for content
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To create landing pages. Create a customized URL for tracking campaigns
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To set up and execute search campaigns in Google AdWords, ad campaigns in Facebook
and Create effective ads.
Target Audience
Individuals who want to acquire digital sales skills or transit into a digitalmarketer career.
Prerequisite
Academic Qualification: Min 3 GEC (OL) passes, Any acceptable Diploma OR Work experience; min 1 year and Acceptable level of English proficiency
Graduation Requirements
A minimum attendance of 75% in each of the modules.
Should be assessed competent (C) in each of the modules.
Certificate(s)
Diploma from LCPS UK + PAAET Kuwait
E-Learning
Flipped Class/Mentoring
Projects/Assignments
Assessment
