International Marketing

This module of the ARU online bachelor�s Marketing degree is designed to provide students with an understanding of marketing from an international perspective. The increased access to new markets across the world means that both opportunities and threats face marketers in the global context. Overcoming cultural issues remains a key challenge, along with the ability to communicate effectively to perhaps a very different target audience. The module examines a range of case examples and international markets.

Learning Outcomes

1. Demonstrate a full understanding of the environmental challenges facing international marketers
2. Show how an international marketing mix can be applied to real case examples
3. Distinguish between the ranges of market entry methods
4. Construct an international plan

Marketing Consultancy

This module of the BA (Hons) in Marketing Top Up degree gives students the opportunity to undertake an in-depth marketing project for a client organisation. Students will be given a live project for which they will be expected to work towards a solution to some need that the client will have identified

Learning Outcomes

1. Recognise & critically evaluate advantages to be gained by working on a live time-constrained project and be aware of the difficulties this will involve
2. Explore and evaluate the business and marketing information needed when working with external clients on a live marketing project
3. Demonstrate information collection, classification, prioritisation and analysis skills as well as problem-identification skills and relate this to marketing theories and concepts.
4. Working as a group, present a commercially credible proposal to an outside client, using a written presentation

Strategic Management Analysis

A bachelor’s degree in Marketing covers all aspects of an organisation, from the way in which all departments contribute to achieving business goals, how business challenges are overcome, to aspects such as the way in which changes within the organisation affects employees in an organisation. In this module of the BA (Hons) in Marketing Top Up, students will gain an understanding about how an organisation will try to achieve a high level of employee engagement by re-shaping their attitudes, and behaviour in conjunction with the changes taking place within the organisation

Learning Outcomes

1. Demonstrate an understanding of the importance of strategic resource capabilities of business organisations, the organisations strengths and weaknesses and their impact upon organisational dynamics
2. Demonstrate an understanding of the nature and dynamics of the competitive environment in which business organisations operate, with particular focus on environmental threats and opportunities
3. Undertake a detailed analysis and evaluation of the resource capability and competitive environment.
4. Interpret that detailed analysis correctly and then report and present those findings in an appropriate manner.

Organisational Change Management

An undergraduate degree in Marketing covers all aspects of an organisation, from the way in which all departments contribute to achieving business goals, how business challenges are overcome, to aspects such as the way in which changes within the organisation affects employees in an organisation. Students will gain an understanding about how an organisation will try to achieve a high level of employee engagement by re-shaping their attitudes, and behaviour in conjunction with the changes taking place within the organisation.

Learning Outcomes

1. Understand the practices and leadership behaviours that are required to participate in and effectively respond to change and challenges in the workplace
2. Consider the practical difficulties and challenges arising from planned and unplanned change
3. Evidence heightened personal understanding of change in relation to workplace participation
4. Demonstrate critical analysis through engagement with practical difficulties of managing change

Retail Marketing

The module of the marketing degree in marketing applies core marketing principles in a retail context and develops specialist knowledge of the retail industry from a marketing perspective. There are clear links to other business curriculum areas: marketing management, consumer behaviour, human resources, operations management and economics. Retailers are never far from the news and their marketing strategies and activities are equally visible to students of retail marketing and to consumers. This makes for an exciting and rewarding area of study as the module examines the fast moving nature of the retail environment

Learning Outcomes

1. Critically analyse core marketing principles and how they are applied in retail marketing
2. Make an in-depth comparison of marketing mixes and strategies in the context of national and international retail operations
3. Critically evaluate key variables affecting the future of retail marketing

Sustainable Management Futures

This is a core module of the online bachelor’s Marketing degree. It is a capstone module that takes a futures perspective on management, organisations and the changing nature of business and enterprise models. It is both a forward-looking and integrative module that aims to bring together our students understanding of the evolving context of sustainable management.

Learning Outcomes

1. Develop an understanding of the complexity of the dynamics concerning sustainable management in its three dimensions: planet, people and profit
2. Critically evaluate individual and organisational actions and behaviour against a framework for sustainable management practices
3. Examine the various types of corporate failures and evaluate the policy responses available together with the case for sustainable management

Undergraduate Major Project

The Major Project module allows students to engage in a substantial piece of individual research and/or product development work on a selected topic within the broad business and management field, as appropriate to their interests and background. It is the culmination of this accredited business top-up degree.The project’s topic will be assessed for suitability to ensure sufficient academic challenge and satisfactory supervision by an academic member of staff. The chosen topic will require the student to identify/formulate problems and issues.

Learning Outcomes

1. Choose and define the scope of an appropriate area for structured desk-based investigation/ design/ development
2. Collect, organise, understand and interpret information from a variety of appropriate resources.
3. Identify, select and justify the use of appropriate techniques, methods and development strategies
4. Critically evaluate evidence to justify and support conclusions/recommendations

Gayan Jayasinghe

The head of the academic panel at LSM, Gayan Jayasinghe, has over a decade of experience working in the education industry, holds two MBA qualifications from Worchester University and Anglia Ruskin University respectively and is a Fellow of Higher Education Academy, UK. He also holds a Postgraduate Certificate in Learning and Teaching and has educated more than 2000 students in his career as an educator.